Every new business has trouble setting itself apart from the competition. Almost 100% of the time, there is at least one another business out there that offers the same goods or services. Most of the time, there are many that have already developed a strong following and customer base. With circumstances like these, how does a business that is just starting out make a name for itself?
The answer, of course, is owning and knowing how to tell your unique story.
If you are a business owner, then there is bound to be a story inside of you. Starting your own business is not an easy venture and is certainly not something people just do for the sake of it. You started this business because it is something you are truly passionate about. You had and continue to have a vision for it that you hold close.
The key to making your business a success is to share this vision with others in a way that draws them in. First, think about the “what” of your business story. What is it that you do? How is it different from other similar businesses? Remember to focus on what it is that makes what you do special, even if it consists of only a few little things.
First, think about the “what” of your business story. What is it that you do? How is it different from other similar businesses? Remember to focus on what it is that makes what you do special, even if it consists of only a few little things.
Next, consider the “why” of your business story. Why do you believe your business can make a difference within your community? Why does it mean a lot to you? People tend to be drawn to others who are genuinely passionate about what they do. If you make this passion visible to others, they will listen to what you have to say.
Finally, figure out “how” you will tell your business story. There are many different ways, and you should utilize as many as possible. Whether it be a website, social media marketing, creating a video, networking with others, or giving a presentation, each way of telling your business story should be unique. Be sure you consider your audience, as well as the format in which the story is being told. Be creative; and, most importantly, be you!
