Without a great company culture, organizations will fail to reach their full potential. Company culture defines how employees interact with others, both within an organization and outside of it. It creates the organization’s work environment and constructs the image of the company that customers see. Perhaps most importantly, it attracts top talent.
One of the top examples organizations like to follow in terms of company culture is Zappos. In his book Delivering Happiness, Zappos CEO Tony Hsieh explains how happiness isn’t just delivered to customers, but to employees as well. It makes sense, because how could employees genuinely bring happiness to customers if they are not happy themselves?
Although Zappos prides itself on a happy work environment, the company is very selective with what people they hire. Two separate interviews are held – a traditional one that accesses the candidate’s technical skills and relevant experience, along with a cultural fit interview. This interview accesses how the candidate’s values align with company’s and determines how well of a fit he or she will be.
Even after candidates are hired, they must go through an intensive four-week training program that instills Zappos ten core values within them.
But that’s not all. Once the four-week training program is completed, Zappos will pay their new hires $2000 to quit. It sounds counterintuitive, but this is how the organization weeds out those who are only there for a paycheck. For them, it is essential that they hire people who actually want to be there.
If you own a business, no matter big or small, it is wise to take a few notes from Zappos’ book. Consider your own company culture. Do you even know what it is? If not, take the time to define your core values. Zappos has ten, so shoot for around that number. You’ll also need to know how each value will be represented and demonstrated by employees. That way, you’ll be able to spot the talent you’re looking for during the hiring process.
